In the past, I use to complain, “A trip to the grocery store cost $50, and gas in the SUV $38.” However, today, the increase in prices has put a small dent in our family budget, because a grocery store trip cost $100 and gas for the SUV $75. These prices increase have shifted my perspective of our family economic status. I, now, no longer feel like we are close to upper middle class; instead, I perceive our economic status sliding to middle class.

This shift in economic perspective is something McCain should really become aware of. In the following video the panel discusses the idea that the Republican Party needs to become the party of Sam’s Club instead of the Country Club.

McCain needs to reach out and understand that the core segment of Americans in the past couple of months have felt a shift in economic status. This shift could alienate a large portion of the Republican Party, the slipping upper middle class.

People do vote according to their lifestyle choices. Sosnick, Dowd, and Fournier said, “People’s foremost priority is deciding where and how they’ll live and work; and those lifestyle choices are the predicate for every other decision people make—including how they shop, worship, and vote” (p. 38).

If McCain wants to gain the attention of the middle class, he should create a narrative of economic policy that understands families, like mine, are uncertain about their economic future. This economic uncertainty influences my lifestyle choice and in turn influences my vote.

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